All our good work goes right in the trash.

How else to ensure only the best enters the marketplace? For every idea you see from McMurry, know there are trash cans full of ideas you don't.

Good ideas not good enough. Ideas for which time and toil are required so your time and resources are not wasted. Ideas vital to the evolution of great.

That's what it takes to deliver work that stands apart from the clutter rather than contributes to it. Work that achieves marketing success rather than marketing mediocrity.

A bunch of garbage? Creatively speaking, yes.