The McMurry Culture

“Our mission is doing business for profit. First yours. Then ours. We do this by creating marketing communications appreciated by audiences everywhere and by providing selfless service always.” Yes, the profitability of a client’s business is McMurry’s mission and that mission has propelled us to become one of the largest independent marketing communications companies in the U.S.

Recognized by Great Place to Work® as one of the Top 10 Best Small Workplaces in the U.S. for the past seven straight years, McMurry has created a great workplace so it can attract the best talent. Our rock star staff members create great work and client relationships. They make it work and also make it fun.

Eight company values serve as the decision making guideposts in our notoriously entrepreneurial, no rules workspace, making the McMurry experience unique and dynamic. Decisions made by the values produce openness and trust between management and staff and company and client, at a level seldom experienced in corporate America. We hire, manage and treat people in accordance with these values:

1. Do The Right Thing

No value has served us as well or more often. Do the Right Thing serves as the genesis of trust, the foundation for fairness and the linchpin for empowerment. This value is, in fact, our operational compass. Because when someone does the right thing, the right things happen. Every decision, from the critical to the seemingly inconsequential, is weighed against this value because it always leads us to doing good.

2. Help One Another

A simple credo — one most of us learned in kindergarten. And then, sadly, unlearned as we entered the work world. For many, it became about getting ahead and making a name for themselves. But, history has shown us that man’s greatest achievements are not from acts of individual greatness, but rather numerous, individual acts of each of us helping one another. And so it is at McMurry.

3. Deliver Raving Service

Excellent? Cliché. Outstanding? Lackluster. For us, these words all fail to set our expectations for service delivery high enough. Then we hit upon “raving.” At McMurry, nothing less than service worthy of being raved about will do. It’s the kind of service people gush about, the kind of service that feels great to give and receive. It’s what drives us to always say, “Yes, we can. Yes, we will.”

4. Produce Quality Always

We are relentless in our pursuit of quality, innovation and efficiency in what we do and how we do it, as well as in the organization in which we do it. It begins with the people at McMurry and is evident in the work. We will never be the cheapest product or the easiest place to work, but the relentless pursuit of quality allows us all to enjoy the accomplishment and pride of working at McMurry.

5. Exceed Expectations

The bar gets higher every day. Competition is tough, and organizations have to go out of their way to distinguish themselves from the pack. If we stand still, someone else will catch up. With that in mind, we always need to be looking beyond today. Do what people ask, do it sooner than they expect and do it better than they expect. Pretty simple.

6. Embrace Change

The future is simply a reflection of choices made in the present. That which we embrace, we become. So McMurry not only embraces but seeks out change. Not annually, not quarterly, but daily, through ongoing dialogue with staff, clients and vendors on how to be better. It’s always open season on the status quo. It’s why we hire the curious, reward the daring and attract the adventurous.

7. Accept Social Responsibility

Instilled in those at McMurry is an understanding that we have obligations far beyond the workplace — obligations that are greater and far more lasting than any professional undertaking. This social consciousness, this culture of caring, has led McMurry and its staff to contribute and help raise more than $43 million for numerous charities around the world since 1992.

8. Earn A Reasonable Profit

Only through earning a reasonable profit can we secure the talent, technology and resources necessary to seize the opportunities that will help us succeed in today’s marketplace. Yes, we’re in this to make money and we’re not afraid to say it. It is, in fact, our mission, as stated on each of our business cards and displayed throughout the company.