JULY 1, 2008

Phoenix— The annual Magnum Opus Awards competition, conducted by ContentWise in conjunction with the University of Missouri School of Journalism and which honors the world’s top content marketing efforts in 201 categories, recently concluded with the unveiling of the winners of the 2008 awards, including the eight Grand Award winners.

“We’ve seen growth in the number and range of entries in the categories for electronic publications this year,” said Wendalyn Nichols, the editor of ContentWise. “That’s not surprising, considering the increased use of the Web as integral to overall content marketing programs. But print categories, especially magazines, are as strong as ever, too.”

There were a record number of entries despite the down economy, which continued the unblemished string of year-over-year growth in the program since its outset in 2004. This year’s entry total more than doubled that of the inaugural year.

Custom publications entered were eligible for Gold, Silver, Bronze, or Honorable Mention recognition in categories such as Best Overall Design, Best Publication Companion Web Site Design, Most Improved Editorial and Best Return on Investment. Entrants also could compete in the Grand category, which determines the best submissions overall. To see the complete list of winners, click here.

Grand Winners:

• Print newsletter/internal audience: The Walt Disney Company, Disney Newsreel
• Print newsletter/external audience: Silverton Hospital Network, Healthview
• Print magazine/internal audience: EMC Corporation, EMC.now Magazine
• Print magazine/external audience: Spafax Canada, Inc., enRoute
• Other print publication/internal audience: Launch Creative Marketing, Sara Lee Innovative Training Manual (Sparking Innovation)
• Other print publication/external audience: Imagination, Leadership in Project Management 2008
• Electronic publication/Web site: Channel V Media, lexus.com/magazine
• Print annual report/external audience: Cleveland Clinic, Quality Revolution

The Magnum Opus Awards were launched as a component of ContentWise, a monthly newsletter that has been the leading source of content marketing information, news and data for the industry since 1998. Research is conducted three times annually under the same brand. Like the newsletter, the awards program quickly has become a valued tool for organizations across the globe that are engaged in content marketing.

About McMurry
McMurry (mcmurry.com), with three offices in Arizona and New York, offers a complete line of marketing communications services to a variety of clientele, including GlaxoSmithKline, The Ritz-Carlton Hotel Co., Amtrak, CBS, Aon, CVS Caremark, Waste Management, USAA, 24 Hour Fitness and Thomson Reuters, as well as resources to more than 10,000 corporate professionals. The company has specialized practices in healthcare, finance and insurance. It is among the largest independent marketing communications companies in the U.S. and is recognized by the Great Place to Work Institute and Society for Human Resource Management as one of the top five “Best Small Companies to Work For” in the U.S.

 

Katie Haney, Strategic Communications Specialist

P: 602-395-5850
E: KATIE.HANEY@MCMURRY.COM