CATEGORIES 2008

A Gold, Silver, and Bronze award, along with Honorable Mentions, may be awarded in all categories except the Grand Awards. In six category segments, one Grand Magnum Opus and up to three Special Recognition awards for both internal and external publications may be awarded.

If you have any questions on the categories, please feel free to call us at 1-888-303-2373.

Print Magazine
001	Best Overall Editorial From cover to cover, the content in your publication is so compelling readers will want to absorb every word.
002	Best Editorial—New Publication Your publication may have been new in 2007, but it's page after page of great editorial content your readers can't put down.
003	Most Improved Editorial Change is good, especially when it's for the better. Show us how your publication went from so-so to sensational.
004	Best Coverlines We want words and phrases that leap out from the cover, grab readers by the lapels and don't let go.
005	Best Table of Contents Editorial Your publication map convinces readers they're in for an editorial adventure with the turn of every page.
006	Best CEO/Executive Letter You proved that it doesn't have to be boring or blah when an exec expresses an opinion or explains a policy.
007	Best Feature Article From an engaging lead to a compelling conclusion—with lots of great content in between—this is an article readers will rave about.
008	Best Series of Articles Your first installment leaves readers wanting more, and the rest of the article series delivers on its promise.
009	Best How-To Article From step one to final outcome, your instructional article helps readers get the hang of something.
010	Best Interview or Profile You ask the tough questions and probe for the obscure nuances, and readers come out feeling like they've had an intimate conversation with the subject.
011	Best Signed Editorial or Essay When it's time to make a case, give an opinion or take a stand, you do so with clarity and conviction.
012	Best Regularly Featured Department, Section, or Column Issue after issue, this is the familiar "friend" readers can't wait to turn to.
013	Best Public Service Series or Article You use the power of the pen for good, whether it's to influence public opinion or behavior or to increase public services.
014	Best News Story With a nose for news and an outstanding ability to tell a story, you've crafted a timely, hard-hitting article.
015	Best Rewrite The first draft wasn't exactly spectacular, but in the hands of a talented editor the end result was exactly on target.
016	Best Display Copy (heads, decks, captions) Twists of phrase, alliteration whatever wordplay works for you, you've crafted creative, attention-grabbing heads, callouts, decks, captions, and other display copy for maximum effect.
017	Best Sidebar Sometimes you just can't fit it all you want to say in a feature, so stand-out sidebars play an award-winning supporting role.
018	Best Call to Action Copy They call, they write, they buy. Based on your response-generating copy, readers can't help but take action.
019	Best House Ad Copy Leveraging your insider status, you write copy that is polished and persuasive.
020	Best Advertorial Editorial Selling a product as a news or feature story? You nailed it.
021	Best Overall Design—4+color From concept to execution, from big picture to minute detail, you've created a publication that has readers singing your praises.
022	Best Overall Design—1–3 color From concept to execution, from big picture to minute detail, you've created a publication that has readers singing your praises.
023	Best Design—New Publication Right out of the starting gate, the look of your new publication knocked readers' socks off.
024	Most Improved Design Sometimes there's no way to go but up, but when you put your creative energy into this redesign you knew the result would be something special.
025	Best Cover They say you can't judge a book by its cover, but who are we to listen to the masses.
026	Best Table of Contents Design Like a menu at a fine restaurant, your table of contents whets readers' appetites for the delights within.
027	Best Feature Design Your editor entrusted you to give their story an award-winning layout, and you're never one to disappoint.
028	Best Column/Department Design Departments and columns are the unsung heroes of many publications. Your design approach gives them the distinction they deserve.
029	Best Calendar of Events Design Readers plan their lives around the listings you present with just the right mix of clarity and style.
030	Best Use of Illustration—Single Feature You know exactly when to call on the imagination of an artist to communicate important ideas.
031	Best Use of Illustration—Overall Pub You've hired the write talent and the execution perfectly conveys your concept.
032	Best Info Graphics A picture is worth a thousand words, and when you're trying to convey statistics, facts and figures, it could be worth more than that.
033	Best Use of Black & White Photography—Single Feature Black and white was good enough for Ansel Adams, and you've used this classic medium to create a stand-out spread or cover.
034	Best Use of Black & White Photography—Overall Pub You intentionally chose black and white–and it works beautifully.
035	Best Use of Color Photography—Single Feature The power and immediacy of color images becomes a powerful design tool in your hands.
036	Best Use of Color Photography—Overall Pub The color photos in your publication bring the stories to life.
037	Best Use of Typography—Single Feature When you wield the design baton, type sings its message with perfect pitch.
038	Best Use of Typography—Overall Pub Talk about creative. Your type treatments can stand alone as graphic elements.
039	Best House Ad Design Your design savvy and brand knowledge move readers to action.
040	Best Advertorial Design It sells your product or service well and reflects your brand perfectly.
041	GRAND PRINT MAGAZINE The Grand Magnum Opus award evaluates every aspect of your print magazine. Winning in this category announces to your peers, colleagues and competitors that your publication excels over all others in your chosen medium.
Print Newsletter
042	Best Overall Editorial From cover to cover, the content in your publication is so compelling readerswill want to absorb every word.
043	Best Editorial—New Publication Your publication may have been new in 2007, but it's page after page of great editorial content your readers can't put down.
044	Most Improved Editorial Change is good, especially when it's for the better. Show us how yourpublication went from so-so to sensational.
045	Best Coverlines We want words and phrases that leap out from the cover, grab readers by thelapels and don't let go.
046	Best Table of Contents Editorial Your publication map convinces readers they're in for an editorial adventure with the turn of every page.
047	Best CEO/Executive Letter You proved that it doesn't have to be boring or blah when an exec expressesan opinion or explains a policy.
048	Best Feature Article From an engaging lead to a compelling conclusion—with lots of great contentin between—this is an article readers will rave about.
049	Best Series of Articles Your first installment leaves readers wanting more, and the rest of the article series delivers on its promise.
050	Best How-To Article From step one to final outcome, your instructional article helps readers getthe hang of something.
051	Best Interview or Profile You ask the tough questions and probe for the obscure nuances, and readers come out feeling like they've had an intimate conversation with the subject.
052	Best Signed Editorial or Essay When it's time to make a case, give an opinion or take a stand, you do sowith clarity and conviction.
053	Best Regularly Featured Department, Section, or Column Issue after issue, this is the familiar "friend" readers can't wait to turn to.
054	Best Public Service Series or Article You use the power of the pen for good, whether it's to influence public opinion or behavior or to increase public services.
055	Best News Story With a nose for news and an outstanding ability to tell a story, you've crafted a timely, hard-hitting article.
056	Best Rewrite The first draft wasn't exactly spectacular, but in the hands of a talented editor the end result was exactly on target.
057	Best Display Copy (heads, decks, captions) Twists of phrase, alliteration whatever wordplay works for you, you've crafted creative, attention-grabbing heads, callouts, decks, captions, and other display copy for maximum effect.
058	Best Sidebar Sometimes you just can't fit it all you want to say in a feature, sostand-out sidebars play an award-winning supporting role.
059	Best Call to Action Copy They call, they write, they buy. Based on your response-generating copy, readers can't help but take action.
060	Best House Ad Copy Leveraging your insider status, you write copy that is polished and persuasive.
061	Best Advertorial Editorial Selling a product as a news or feature story? You nailed it.
062	Best Overall Design—4+color From concept to execution, from big picture to minute detail, you've created a publication that has readers singing your praises.
063	Best Overall Design—1–3 color From concept to execution, from big picture to minute detail, you've created a publication that has readers singing your praises.
064	Best Design—New Publication Right out of the starting gate, the look of your new publication knocked readers' socks off.
065	Most Improved Design Sometimes there's no way to go but up, but when you put your creative energy into this redesign you knew the result would be something special.
066	Best Cover They say you can't judge a book by its cover, but who are we to listen to the masses.
067	Best Table of Contents Design Like a menu at a fine restaurant, your table of contents whets readers' appetites for the delights within.
068	Best Feature Design Your editor entrusted you to give their story an award-winning layout, and you'renever one to disappoint.
069	Best Column/Department Design Departments and columns are the unsung heroes of many publications. Your design approach gives them the distinction they deserve.
070	Best Calendar of Events Design Readers plan their lives around the listings you present with just the right mix of clarity and style.
071	Best Use of Illustration—Single Feature You know exactly when to call on the imagination of an artist to communicate important ideas.
072	Best Use of Illustration—Overall Pub You've hired the write talent and the execution perfectly conveys your concept.
073	Best Info Graphics A picture is worth a thousand words, and when you're trying to convey statistics, facts and figures, it could be worth more than that.
074	Best Use of Black & White Photography—Single Feature Black and white was good enough for Ansel Adams, and you've used this classic medium to create a stand-out spread or cover.
075	Best Use of Black & White Photography—Overall Pub You intentionally chose black and white–and it works beautifully.
076	Best Use of Color Photography—Single Feature The power and immediacy of color images becomes a powerful design tool in yourhands.
077	Best Use of Color Photography—Overall Pub The color photos in your publication bring the stories to life.
078	Best Use of Typography—Single Feature When you wield the design baton, type sings its message with perfect pitch.
079	Best Use of Typography—Overall Pub Talk about creative. Your type treatments can stand alone as graphic elements.
080	Best House Ad Design Your design savvy and brand knowledge move readers to action.
081	Best Advertorial Design It sells your product or service well and reflects your brand perfectly.
082	GRAND PRINT NEWSLETTER The Grand Magnum Opus award evaluates every aspect of your print newsletter. Winning in this category announces to your peers, colleagues and competitors that your publication excels over all others in your chosen medium.
Other Print Publication
083	Best Overall Editorial From cover to cover, the content in your publication is so compelling readerswill want to absorb every word.
084	Best Editorial—New Publication Your publication may have been new in 2007, but it's page after page of great editorial content your readers can't put down.
085	Most Improved Editorial Change is good, especially when it's for the better. Show us how yourpublication went from so-so to sensational.
086	Best Coverlines We want words and phrases that leap out from the cover, grab readers by thelapels and don't let go.
087	Best Table of Contents Editorial Your publication map convinces readers they're in for an editorial adventure with the turn of every page.
088	Best CEO/Executive Letter You proved that it doesn't have to be boring or blah when an exec expressesan opinion or explains a policy.
089	Best Feature Article From an engaging lead to a compelling conclusion—with lots of great contentin between—this is an article readers will rave about.
090	Best Series of Articles Your first installment leaves readers wanting more, and the rest of the article series delivers on its promise.
091	Best How-To Article From step one to final outcome, your instructional article helps readers getthe hang of something.
092	Best Interview or Profile You ask the tough questions and probe for the obscure nuances, and readers come out feeling like they've had an intimate conversation with the subject.
093	Best Signed Editorial or Essay When it's time to make a case, give an opinion or take a stand, you do sowith clarity and conviction.
094	Best Regularly Featured Department, Section, or Column Issue after issue, this is the familiar "friend" readers can't wait to turn to.
095	Best Public Service Series or Article You use the power of the pen for good, whether it's to influence public opinion or behavior or to increase public services.
096	Best News Story With a nose for news and an outstanding ability to tell a story, you've crafted a timely, hard-hitting article.
097	Best Rewrite The first draft wasn't exactly spectacular, but in the hands of a talented editor the end result was exactly on target.
098	Best Display Copy (heads, decks, captions) Twists of phrase, alliteration whatever wordplay works for you, you've crafted creative, attention-grabbing heads, callouts, decks, captions, and other display copy for maximum effect.
099	Best Sidebar Sometimes you just can't fit it all you want to say in a feature, sostand-out sidebars play an award-winning supporting role.
100	Best Call to Action Copy They call, they write, they buy. Based on your response-generating copy, readers can't help but take action.
101	Best House Ad Copy Leveraging your insider status, you write copy that is polished and persuasive.
102	Best Media Kit Editorial Kits that are clear as mud don't help anyone. Yourmedia kit keeps things concise and creative, but dots every "i" and crosses every "t."
103	Best Advertorial Editorial Selling a product as a news or feature story? You nailed it.
104	Best Overall Design—4+color From concept to execution, from big picture to minute detail, you've created a publication that has readers singing your praises.
105	Best Overall Design—1–3 color From concept to execution, from big picture to minute detail, you've created a publication that has readers singing your praises.
106	Best Design—New Publication Right out of the starting gate, the look of your new publication knocked readers' socks off.
107	Most Improved Design Sometimes there's no way to go but up, but when you put your creative energy into this redesign you knew the result would be something special.
108	Best Cover They say you can't judge a book by its cover, but who are we to listen to the masses.
109	Best Table of Contents Design Like a menu at a fine restaurant, your table of contents whets readers' appetites for the delights within.
110	Best Feature Design Your editor entrusted you to give their story an award-winning layout, and you'renever one to disappoint.
111	Best Column/Department Design Departments and columns are the unsung heroes of many publications. Your design approach gives them the distinction they deserve.
112	Best Calendar Design Month after month, your design inspires grand plans and keeps your name top of mind.
113	Best Calendar of Events Design Readers plan their lives around the listings you present with just the right mix of clarity and style.
114	Best Use of Illustration—Single Feature You know exactly when to call on the imagination of an artist to communicate important ideas.
115	Best Use of Illustration—Overall Pub You've hired the write talent and the execution perfectly conveys your concept.
116	Best Info Graphics A picture is worth a thousand words, and when you're trying to convey statistics, facts and figures, it could be worth more than that.
117	Best Use of Black & White Photography—Single Feature Black and white was good enough for Ansel Adams, and you've used this classic medium to create a stand-out spread or cover.
118	Best Use of Black & White Photography—Overall Pub You intentionally chose black and white–and it works beautifully.
119	Best Use of Color Photography—Single Feature The power and immediacy of color images becomes a powerful design tool in yourhands.
120	Best Use of Color Photography—Overall Pub The color photos in your publication bring the stories to life.
121	Best Use of Typography—Single Feature When you wield the design baton, type sings its message with perfect pitch.
122	Best Use of Typography—Overall Pub Talk about creative. Your type treatments can stand alone as graphic elements.
123	Best Supplement Annual or One-Shot The best designers can make a monumental impression with a one-time shot likethese supplements or annuals.
124	Best House Ad Design Your design savvy and brand knowledge move readers to action.
125	Best Reply Card/Mechanism Design Your expertise extends beyond the printed page and lets you excel in generatingresponse through bind-ins, blow-ins and envelopes.
126	Best Media Kit Design Whenadvertising prospects get a load of your media kit, they're clamoring forplacement in a publication that looks so fine.
127	Best Advertorial Design It sells your product or service well and reflects your brand perfectly.
128	GRAND OTHER PRINT PUBLICATION The Grand Magnum Opus award evaluates every aspect of your print publication. Winning in this category announces to your peers, colleagues and competitors that your publication excels over all others in your chosen medium.
Electronic Publication/Web Site
129	Best Overall Editorial From cover to cover, the content in your publication is so compelling readerswill want to absorb every word.
130	Best Editorial—New Publication Your publication may have been new in 2007, but it's page after page of great editorial content your readers can't put down.
131	Best Coverlines We want words and phrases that leap out from the cover, grab readers by thelapels and don't let go.
132	Best Feature Article From an engaging lead to a compelling conclusion—with lots of great contentin between—this is an article readers will rave about.
133	Best Series of Articles Your first installment leaves readers wanting more, and the rest of the article series delivers on its promise.
134	Best How-To Article From step one to final outcome, your instructional article helps readers getthe hang of something.
135	Best Interview or Profile You ask the tough questions and probe for the obscure nuances, and readers come out feeling like they've had an intimate conversation with the subject.
136	Best Signed Editorial or Essay When it's time to make a case, give an opinion or take a stand, you do sowith clarity and conviction.
137	Best Regularly Featured Department, Section, or Column Issue after issue, this is the familiar "friend" readers can't wait to turn to.
138	Best Public Service Series or Article You use the power of the pen for good, whether it's to influence public opinion or behavior or to increase public services.
139	Best News Story With a nose for news and an outstanding ability to tell a story, you've crafted a timely, hard-hitting article.
140	Best Display Copy (heads, decks, captions) Twists of phrase, alliteration whatever wordplay works for you, you've crafted creative, attention-grabbing heads, callouts, decks, captions, and other display copy for maximum effect.
141	Best Sidebar Sometimes you just can't fit it all you want to say in a feature, sostand-out sidebars play an award-winning supporting role.
142	Best Call to Action Copy They call, they write, they buy. Based on your response-generating copy, readers can't help but take action.
143	Best House Ad Copy Leveraging your insider status, you write copy that is polished and persuasive.
144	Best Overall Design From concept to execution, from big picture to minute detail, you've created a publication that has readers singing your praises.
145	Best Design—New Publication Right out of the starting gate, the look of your new publication knocked readers' socks off.
146	Most Improved Design Sometimes there's no way to go but up, but when you put your creative energy into this redesign you knew the result would be something special.
147	Best Feature Design Your editor entrusted you to give their story an award-winning layout, and you'renever one to disappoint.
148	Best Column/Department Design Departments and columns are the unsung heroes of many publications. Your design approach gives them the distinction they deserve.
149	Best Calendar of Events Design Readers plan their lives around the listings you present with just the right mix of clarity and style.
150	Best Use of Illustration You know exactly when to call on the imagination of an artist to communicate important ideas.
151	Best Info Graphics A picture is worth a thousand words, and when you're trying to convey statistics, facts and figures, it could be worth more than that.
152	Best Use of Black & White Photography Black and white was good enough for Ansel Adams, and you've used this classic medium to create a stand-out spread or cover.
153	Best Use of Color Photography The power and immediacy of color images become a powerful design tool in yourhands.
154	Best Use of Typography When you wield the design baton, type sings its message with perfect pitch.
155	Best House Ad Design Your design savvy and brand knowledge move readers to action.
156	Best Landing Page First impressions count—and you've made an exceptional one with the right mix ofcontent and design.
157	Best Navigation Visitors will never get lost on your Web site—it's a model of organization.
158	Best Publication Companion Web Site Design (please include sample of pub) In your book, online doesn't mean afterthought. Instead you created a companion site worthy of your best print work.
159	GRAND ELECTRONIC PUBLICATION/WEB SITE The Grand Magnum Opus award evaluates every aspect of your electronic publication or Web site. Winning in this category announces to your peers, colleagues and competitors that your electronic publication excels over all others in your chosen medium.
Print Annual Report
160	Best Overall Editorial From cover to cover, the content in your publication is so compelling readers will want to absorb every word.
161	Best CEO/Executive Letter You proved that it doesn't have to be boring or blah when an exec expresses an opinion or explains a policy.
162	Best Interview or Profile You ask the tough questions and probe for the obscure nuances, and readers come out feeling like they've had an intimate conversation with the subject.
163	Best Sidebar Sometimes you just can't fit it all you want to say in a feature, so stand-out sidebars play an award-winning supporting role.
164	Best Overall Design—4+color From concept to execution, from big picture to minute detail, you've created a publication that has readers singing your praises.
165	Best Overall Design—1–3 color From concept to execution, from big picture to minute detail, you've created a publication that has readers singing your praises.
166	Best Cover They say you can't judge a book by its cover, but who are we to listen to the masses.
167	Best Overall Use of Illustration You've hired the write talent and the execution perfectly conveys your concept.
168	Best Info Graphics A picture is worth a thousand words, and when you're trying to convey statistics, facts and figures, it could be worth more than that.
169	Best Overall Use of Black & White Photography You intentionally chose black and white–and it works beautifully.
170	Best Overall Use of Color Photography The color photos in your publication bring the stories to life.
171	Best Overall Use of Typography Talk about creative. Your type treatments can stand alone as graphic elements.
172	GRAND PRINT ANNUAL REPORT The Grand Magnum Opus award evaluates every aspect of your print annual report. Winning in this category announces to your peers, colleagues and competitors that your annual report excels over all others in your chosen medium.
Electronic Annual Report
173	Best Overall Editorial From cover to cover, the content in your publication is so compelling readers will want to absorb every word.
174	Best CEO/Executive Letter You proved that it doesn't have to be boring or blah when an exec expresses an opinion or explains a policy.
175	Best Interview or Profile You ask the tough questions and probe for the obscure nuances, and readers come out feeling like they've had an intimate conversation with the subject.
176	Best Sidebar Sometimes you just can't fit all you want to say in a feature, so stand-out sidebars play an award-winning supporting role.
177	Best Overall Design From concept to execution, from big picture to minute detail, you've created a publication that has readers singing your praises.
178	Best Cover They say you can't judge a book by its cover, but who are we to listen to the masses.
179	Best Overall Use of Illustration You've hired the write talent and the execution perfectly conveys your concept.
180	Best Info Graphics A picture is worth a thousand words, and when you're trying to convey statistics, facts and figures, it could be worth more than that.
181	Best Overall Use of Black & White Photography You intentionally chose black and white–and it works beautifully.
182	Best Overall Use of Color Photography The color photos in your publication bring the stories to life.
183	Best Overall Use of Typography Talk about creative. Your type treatments can stand alone as graphic elements.
184	GRAND ELECTRONIC ANNUAL REPORT The Grand Magnum Opus award evaluates every aspect of your electronic annual report. Winning in this category announces to your peers, colleagues and competitors that your annual report excels over all others in your chosen medium.
Marketing or Strategic Use of Publication
185	Best Reader Study You asked the right questions to ferret out who your readers are, what they like and how to give them more of what they want.
186	Highest Response Generation Whether it was through a giveaway or other call to action, you successfully invited readers to respond in droves.
187	Best Return on Investment Study You know how to make your publication work for the money, and you're willing to do the homework—tracking, fulfillment and revenue reconciliation—to provethat your pub has earned its keep.
188	Best Advertising Sales Results The credibility and effectiveness of your publication create the perfect marketing environment for advertisers.
189	Most Innovative Distribution/Circulation Strategy Traditional strategies aren't for you. To increase and/or improve your circulation and readership, you've gone out on a limb and tried newtechniques.
190	Best Publication Promotional Campaign You might have a great publication, but you've really helped enhance its image, increase circulation and improve name recognition with a fully loaded promotional campaign.
191	Best Publication Production Quality The color is perfection, the production is flawless and the print quality is second to none—a publication such as yours deserves no less.
192	Best New Publication Launch 2007 was a year of blood, sweat and tears to launch your new publication, and you did your best to get the word out about the new cant-miss read.
193	Best Use as Integrated Marketing Tool You're a master of the marketing plan, and you understand that a publication is an essential element in its effectiveness.
194	Most Innovative Cost-Saving Strategy A publication is a large line item on your annual budget, but you took advantage of crafty and creative ways to stretch a dollar and offset marketing budget expenditures.
Best All Around by Organization Type
Similar to the Grand categories, the Best All Around categories will judge every editorial and design aspect of your publication. However, these categories are for specific organizations, so your publication will only be competing against other publications in the same industry. Feel free to enter your publication in one of these categories, as well as the Grand category, to see how well you fare against all organization types!
195	Association Publication
196	NonProfit Publication
197	Alumni Publication
198	Medical Publication
199	Government Publication
200	Employee Publication
201	Investment/Financial Publication