A Meaningful Way to Market Healthcare Providers

No one understands healthcare marketing better than McMurry. It's where we started in 1984, and it's still one of our key specialties. That's why more than 250 of North America's top hospitals, health plans and physician clinics partner with McMurry as their healthcare marketing agency.

Launching the first custom healthcare magazine of its kind in 1984, McMurry is equipped with over two decades experience in developing custom publications for an international roster of hospitals, health providers, physician groups and foundations. We provide healthcare marketers the best of both worlds combining the flexibility of versioned CustomPlus magazines with branding and design of the highest quality health and wellness content in the world. Whether your focus is promoting your services or distributing regulatory information, McMurry's healthcare magazines help readers take an active role in their health.

WebEdge is the next generation in healthcare marketing online. This flexible solution builds quick and cost-effective branded websites where consumers can register for classes, research physicians and health information, pay bills and more. The best part? A simple and intuitive interface allows you to customize and update it on your own schedule. McMurry will have you up and running in as little as six weeks!

McMurry's trailblazing Consumer Health Portal is an easy turnkey solution that offers a wealth of outstanding content online. Now, your website can feature McMurry's award winning content, driving traffic from your other marketing efforts. The Consumer Health Portal provides always fresh content that consumers demand, including videos, health articles, recipes and engaging interactive tools such as quizzes, polls and games. Better yet, it won't take any involvement from your IT team. Instant content!

McMurry creates engaging mobile applications for hospitals and physician groups, providing patients the ability to quickly and easily find information such as location, maps, directions, office hours, phone numbers, physician profiles and other information specific to their closest healthcare provider.

Utilizing a proprietary algorithm, McMurry's Analytical Predictive Scoring (MAPs) system helps your company focus its healthcare marketing efforts on the consumers most likely to need, want and obtain healthcare services. Much like a standard credit score, MAPs provides a mathematical measurement of your target demographic that takes the guess out of selecting recipients for your marketing efforts.

McMurry provides hospitals and physician groups that want to grow market share with a unique strategy for reaching their new neighbors. Utilizing a series of personalized direct mail pieces segmented by geography, type of mover and household profiles, the New Residents program forces new movers to stop and think about decisions being made during the move and first days in their new home. Every element of the program is aimed at getting physician referrals and making your new neighbors realize you care.