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Content Marketing Resources | Marketing Videos-Content Marketing News

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  • Play Video
    The State of Branded Video Content - Part 1

    Kevin Goddess discusses the growth of online video and the opportunity for brand's willing to...

  • Why Print Still Kicks A@#!
    Why Print Still Kicks A@#!

    Advances in technology have transformed print marketing into a dynamic, personalized...

  • Play Video
    The 3 Things You Need To Know About Search

    You may have a great company website, but it doesn’t mean you’ll be showing up on the first page...

  • Play Video
    Does Your Brand Need a Mobile App?

    Internet user experience expert Joe Arcuri helps cut through the confusion when it comes to...

  • Don’t Be a Slob, Dress Up Your Videos
    Don’t Be a Slob, Dress Up Your Videos

    Handheld cameras and Flipcam recorders may be fine for home movies or YouTube, but think about...

  • Content Marketing: Three Content Tactics to Master
    Three Content Tactics to Master

    Content strategist Jennie Kim lays out the three components of a winning content strategy and...

  • Content Marketing: Is Your Marketing Stuck in the 20th Century?
    Is Your Marketing Stuck in the 20th Century?

    Traditional advertising and marketing techniques could have your brand looking hopelessly...

  • Content Marketing: A Corporate Blog?
    A Corporate Blog? Are You Nuts?

    To blog or not to blog? That’s the question writer and blogger David Murray tackles. He poses...

  • What Celebrities Can Teach You About Social Media
    What Celebrities Can Teach You About Social Media

    Think celebrities succeed in social media through star power alone? Think again!
    ...

articles 

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  • Listening To You
    Listening To You

    This is the second in a series of whitepapers that focus on the changing marketing environment and the opportunities for businesses to...

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  • The Media Ecosystem
    New Rules of the Marketing Environment

    This is the first in a series of whitepapers that focus on the changing marketing environment and the opportunities...

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  • State of Content Marketing
    State of Content Marketing

    As “location, location, location” is real estate’s mantra, “content, content, 
content” is fast cementing as marketing’s magic maxim. Historically...

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  • Mobile Healthcare Industry
    Mobile Healthcare Industry

    The Web Strategist’s Michael Gartenberg writes that “as mobile and the social Web become one, customers are empowered to make confident buying...

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  • Content of Care
    Content of Care

    In its Healthy People 2010 report, the U.S. Department of Health and Human Services, Office of Disease Prevention and Health Promotion defines...

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  • Content of Care
    Acquisitive Minds

    Cloudy as the present recession remains, it bears silver linings of inspirational new ideas among marketers faced with navigating a radically...

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  • Customer Financial Literacy
    Investment In Knowledge

    Say you owe $3,000 on your credit card. You pay a minimum payment of $30 each month. At an annual percentage rate of 12 percent (or 1 percent per...

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  • The Integrated Advantage

    One could say digital history began 4,000 years ago, when the ancient Babylonians developed the number zero. Or that it began in September 1969,...

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  • Content Marketing Return
    Defining Content Marketing's Return

    Across industries, brands are publishing and marketing their own content. While not a new phenomenon, content marketing is now truly taking root...

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  • Reprogramming Financial Marketing
    Reprogramming Financial Services Marketing

    Launched in 1979, Entertainment Sports Programming Network, or ESPN, is today’s quintessential media empire. Boasting more than 50 business...

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  • Hidden Gem
    Hidden Gems of Healthcare

    Where there’s change, there’s opportunity, and for health insurers current economic conditions have expanded the growth potential of the...

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Quick Reads 

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  • Is Print Still Relevant
    Is Print Still Relevant?
    Much has been said about the fact that spending on digital advertising eclipsed spending on print ads for the first time in 2010. Of the $368 billon...
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  • Get Rid of Mobile Phobia
    Get Rid of Mobile Phobia Once and for All
    Over half of Americans will own a smartphone by the end of 2011—and 82 percent of current smartphone users say they notice mobile advertising and...
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  • Focus Groups or Surveys
    Focus Groups vs. Telephone Surveys
    In some ways, digital and social technology enable us to have continuous conversations with our consumers. But how meaningful are they as they relate...
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  • Healthcare Brand-Aid
    The Latest Healthcare Brand-Aid
    Some 6,000 consumer health apps are available on mobile phones, says mobihealthnews, which follows the mobile health industry, and more arrive every...
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  • Low-Risk, High Return for Insurers
    Low-Risk, High Return for Insurers
    Most of today’s mobile phones come with digital cameras, video, voice recording, notetaking and Web access—which is nearly everything you need to...
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  • Mobile Apps Hit Tech Sweet Spot
    Mobile Apps Hit Technology Sweet Spot
    One in five U.S. mobile subscribers accesses the mobile Web each day, says a survey reported on fiercemobilecontent.com. And Gartner sees brands...
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  • Banking in the Palm of Your Hand
    While many banks are either sitting on the mobile banking sidelines or offering mobile versions of their online banking website, several banks are...
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  • Raising the Bar on Mobile Investing
    Raising the Bar on Mobile Investing
    Most investment firms, wary about security and not yet feeling pressure from customers, are sitting on the mobile app sidelines. Others are only...
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  • Take Command of Your Brand
    Take Command of Your Brand
    The explosive growth of Internet use over the last decade has opened the door for consumers to be more selective about the content they consume and...
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  • Three Simple Ways to Improve SEO
    Three Simple Ways to Improve SEO
    Your website is equal parts highly relevant keywords and properly used HTML tags, but you’re still not feeling the search engine love. So what gives...
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  • Are You Still Reporting Your Open Rate?
    “What was the open rate?” That question comes up often when evaluating the success of digital marketing campaigns. Yet the rapid evolution and...
    Quick Read
  • In Banking We Trust
    In Banking We Trust
    The events of the last few years, from mortgage crises to bailouts, have created an image problem for many in the banking industry—and as a result,...
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  • Relationships at the Heart of Branded Communications
    In a comprehensive study of brand equity in the insurance industry, Branding Strategy Insider found that, while people had heard of more than 100...
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  • Healthcare Branding Calls for Integrated Solutions
    Years ago, word-of-mouth was often cited as the primary reason people chose healthcare providers—no matter how creative or costly an advertising or...
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  • Technology Branding Pays Dividends
    Technology Branding Pays Dividends
    Branding has moved beyond a snappy logo and memorable tagline to become a series of experiences that customers have with your company, its suppliers...
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  • How to Tell if You're on Customers' Minds
    How to Tell if You’re on Your Customers’ Minds
    Let’s say you’re an unabashed fan of The Office or NBC Nightly News, so you turn to Facebook or Twitter to discuss the show or comment on a news...
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  • Video Leads the Way
    Video Leads the Way
    Take a peek at the reel above to see Spark’s work on behalf of an international roster of business and entertainment clients. The group, which is...
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  • Consumers Are Taking Control of TV
    Consumers Are Taking Control of TV
    The way audiences consume video is changing. Industry figures show that seven in 10 people around the world have access to a television. Yet the...
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Latest News 

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  • McMurry/TMG
    McMurry/TMG Hires Rioux-Christian as...
      New York City—McMurry/TMG, one of the largest content marketing agencies in the U.S., has named industry veteran Liz Rioux-Christian as vice...
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  • CMA
    Content Marketing Awards Now Accepting...
    Phoenix, Ariz., March 7, 2013—The Content Marketing Institute (CMI) announced today that the Content Marketing Awards program, sponsored by McMurry/...
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  • Strategic Video Awards
    3rd Annual Strategic Video Awards...
    The 3rd Annual Strategic Video Awards winners were announced today, honoring the best in strategic video communication by corporations, nonprofits...
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  • McMurry TMG
    McMurry and TMG Merge, Create Largest...
    NEW YORK, January 7, 2013 — McMurry and TMG Custom Media, two industry-leading content marketing pioneers, have merged to create the nation’s largest...
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  • Best Places to Work List
    McMurry Makes Top 10 on Best Places to...
    For the seventh straight year, McMurry has been ranked as a top 10 Best Small Workplace in the U.S. on the annual Great Place to Work® 2012 Best...
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  • Robin Hood Foundation
    Spark Helps Robin Hood Foundation Fight...
    McMurry’s video production division, Spark, was recently honored with the opportunity to design and animate graphics for videos that bring awareness...
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  • Strategic Video Awards
    3rd Season of Strategic Video Awards...
    The communication industry’s only awards program created to honor the message of a video as opposed to a video’s technical aspects is entering its...
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  • ACE Awards
    McMurry Ranked Among Top 50 Private...
    McMurry has been ranked No. 44 on the list of top private companies in Arizona at the 18th annual Arizona Corporate Excellence (ACE) Awards,...
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  • Most Admired Companies
    McMurry Named One of Arizona’s Most...
    McMurry has been selected by Arizona Business Magazine and BestCompaniesAZ as one of the 40 winners of the 2012 Arizona’s Most Admired Companies...
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  • Luxury Advertising Network
    McMurry Launches Luxury Advertising...
    Phoenix—With three luxury magazines in McMurry’s portfolio—The Ritz-Carlton Magazine, Weddings by The Ritz-Carlton and JWM—the new Luxury Advertising...
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  • McMurry/Spark Win Top Honor at Telly...
    Phoenix—The Telly Awards has honored a division of McMurry named Spark with a Silver Telly, its highest honor, in the 33rd Annual Telly Awards for...
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  • Cicero Speechwriting Awards
    Winners Announced in Fifth Annual...
    Phoenix—Most people don't associate the Netherlands with war, and government officials rarely give speeches declaring their love for weapons. Yet...
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  • McMurry Exceeds $1 Million Cash Giving Goal
    McMurry Exceeds $1 Million Cash Giving...
    Phoenix—In 2007, McMurry established a five-year goal to give $1 million in cash to charities through its two charitable arms, Theresa’s Fund and...
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  • “10 Steps to Writing A Vital Speech” Now On Sale
    “10 Steps to Writing A Vital Speech”...
    Vital Speeches of the Day, the prestigious monthly magazine published by McMurry, proudly announce the launch of 10 Steps to Writing a Vital Speech—...
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  • 2011 Strategic Video Awards Winners Announced
    2011 Strategic Video Awards Winners...
    Video is the hottest communication medium, and the Strategic Video Awards is the fastest-growing communication awards program.  In its second...
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  • American Le Mans Series
    ALMS Races to New Records
    In the continuing success of McMurry’s partnership with the American Le Mans Series (ALMS) professional race association, McMurry collected a...
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  • Sparking a Memory for 9/11
    Sparking a Memory for 9/11
    Spark Productions, McMurry’s in-house video production company, has worked with the 9/11 Museum and Memorial for several years on the videos for its...
    Read News
  • Getting a Fresh Start
    Getting a Fresh Start
    Fresh Start Women’s Foundation is a Phoenix, AZ based nonprofit that helps women in transition who need to get out of a certain situation, gain some...
    Read News
  • Best Places To Work
    McMurry Makes Top Ten on National 2011...
    The Great Place to Work® Rankings: 2011 Best Small & Medium Workplaces Presented by Entrepreneur® list was announced Oct. 18 and McMurry was...
    Read News
  • Namesilo Update: Off To The Races
    NameSilo Off To The Races
    NameSilo, the cheapest, easiest and most secure domain registrar site on the Internet and McMurry’s first true Internet business, turned one year old...
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  • Providing Triple Happiness for P.F. Chang’s
    Providing Triple Happiness for P.F....
    P.F. Chang’s came on board late this summer to work with almost every single team at McMurry on a microsite, a mobile site, videos, original content...
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  • The Office Professional
    ‘The Office Professional’ Celebrates 30...
    TheOfficeProfessional.com, redesigned by McMurry in July, offers visitors and members a robust collection of informative and entertaining content six...
    Read News
  • CBS Watch! Magazine
    CBS Watch! Magazine Pays Homage to Paley
    When one of the most famous fashion photographers in the world turns his lens on the most popular actor in prime-time television, the final results...
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  • McMurry Top Ranked Agency
    McMurry Again The Top Ranked Agency In...
    McMurry has been recognized once again for being the best of the best. On Sept. 2, the Phoenix Business Journal ranked McMurry as the No. 1...
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  • What We're Giving
    What We're Giving
    In accordance with our culture and our seventh value, accept social responsibility, we’re as proud as ever to announce that what’s been happening at...
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  • First Issue of JWM Launches
    JWM Magazine, the new magazine McMurry manages for JW Marriott Hotels & Resorts, debuted this month in 19 countries and in front of 1.2 million...
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  • Amtrak Has Arrived!
    The stock market might be having its ups and downs, but all signs are pointing toward positive for the on-board magazine Arrive that McMurry manages...
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  • Making Staff Benefits Mobile
      It’s happened to everyone at some point—it’s been a long week and whatever could go wrong did. Between forgetting to drop off the dry cleaning...
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  • JW Marriot Hotels
    JW Marriott Chooses McMurry as Its...
    MARCH 29, 2011 Global luxury hotel brand signs with leading content marketing firm Phoenix—Marriott International's luxury and rapidly expanding...
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  • Aon ONE iPhone App
    McMurry Adds iPhone App to Aon's...
    MARCH 28, 2011 Phoenix—McMurry has launched an iPhone app  for Aon, the leading global provider of risk management, insurance and reinsurance...
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  • Digital Products Rising Fast
    Digital Products Rising Fast in McMurry...
    MARCH 17, 2011 Phoenix—A report from McMurry underscores that all the talk about digital isn't just talk. It is being backed up with increased...
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  • Strategic Video Awards
    Strategic Video Awards Winners Announced
    JANUARY 10, 2011 Phoenix—The winners of the first-ever Strategic Video Awards, dedicated solely to the burgeoning field of video, provide stellar...
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  • McMurry Charities Wins
    McMurry Charities Wins Business...
    NOVEMBER 10, 2010 Phoenix—As a result of the activities through its charitable arms, McMurry Charities and Theresa's Fund, McMurry received the "...
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  • Brands Spending More on Content Marketing
    Brands Spending More on Content...
    NOVEMBER 1, 2010 Phoenix—ContentWise's newly released 2010 Staffing and Compensation Study shows the increased adoption of employing content...
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  • WebEdge 3.0: New Version of McMurry...
    OCTOBER 20, 2010 Phoenix—McMurry's popular, easy-to-use website building and management software WebEdge, which allows organizations to manage their...
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  • McMurry Named One of Arizona's Most Admired Companies
    McMurry Named One of Arizona's...
    SEPTEMBER 17, 2010 Phoenix—McMurry has been selected by Arizona Business Magazine and BestCompaniesAZ as one of 43 winners for the inaugural Arizona'...
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  • McMurry Again On Inc. 5000
    McMurry Again On Exclusive Inc. 5000...
    AUGUST 24, 2010 Phoenix—Inc. magazine ranked McMurry No. 3,991 on its 2010 Inc. 5000, an exclusive ranking of the nation's fastest-growing private...
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  • McMurry Launches 3D Video
    McMurry Launches 3-D Video Capabilities
    AUGUST 11, 2010 Phoenix—McMurry, one of the largest marketing communications firms in the U.S., now offers 3-D video capabilities to capitalize on...
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  • New Intranet by McMurry
    New Intranet by McMurry Provides...
    July 29, 2010 Phoenix—McMurry has launched an extension of its popular, easy-to-use website management and building software WebEdge that offers...
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  • Alt Text here...
    McMurry Announces Launch of the...
    July 21, 2010 Phoenix—The lack of awards programs dedicated strictly to corporate videos means many communicators who share important messages...
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  • Cicero Speech Awards
    Vital Speeches Showcases Winners of the...
    MARCH 3, 2010 Phoenix—The truest thing about speeches is most speechwriting, and many speakers, can be dull.  Many speakers, that is, except for...
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  • Digital and Web Now Central to Content Marketing
    Digital and Web Now Central to Content...
    APRIL 29, 2010 Phoenix—Products like Apple's newly released iPad are changing how consumers engage with content, and thus are changing the types of...
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  • E2E Communication Awards
    E2E Communication Awards Celebrate...
    MAY 13, 2010 Phoenix—Employee communication is often considered a subspecialty of human resources or public relations. But even the most casual look...
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  • Economy Be Damned
    Economy Be Damned, McMurry Has Stellar...
    JANUARY 5, 2010 Phoenix—Business growth during this recession is rare, but in McMurry’s 25th year in business, growth coming in all varieties has...
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  • McMurry's Web Builder Product, WebEdge
    McMurry's Web Builder Product,...
    JUNE 4, 2010 Phoenix—The popular, easy-to-use website building and management software WebEdge will be made available soon in markets such as dental...
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