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“10 Steps to Writing A Vital Speech” Now On Sale
Vital Speeches of the Day, the prestigious monthly magazine published by McMurry, proudly announce the launch of 10 Steps to Writing a Vital Speech— the wise, realistic and readable new guide to speechwriting, written by speechwriting guru Fletcher Dean.
Written to cover every aspect of corporate, nonprofit and political speechwriting in the most practical terms, the 10 Steps speechwriting process is a foolproof recipe. Readers learn how to analyze audiences and tailor their words, research the speech and tell compelling stories, structure the talk and lend it some style, support the speaker with visual aids, and will also receive sound coaching on delivery.
Award-winning speechwriter Fletcher Dean teaches it all with illuminating examples from the corporate, political, military and religious worlds.
“Lots of books contain advice on one or another aspect of the speechmaking process, but I wrote this book because I wanted to have the whole thing in one place,” says Dean. “Plus, I wanted a book that reflected my own philosophy of speechwriting in a way that will give confidence to anyone struggling to write a speech.”
And Dean has done exactly that, says Vital Speeches editor David Murray, who wrote the foreword to 10 Steps. For aspiring speechwriters or communication generalists pressed into speechwriting service, Murray says, “This book is the best start you could possibly have.”