Content strategist Jennie Kim lays out the three components of a winning content strategy and...
Acquisitive Minds
Post recession acquisition and retention in financial services.
Sources
1 www.ipsos-na.com/news/pressrelease.cfm?id=4652
2 www.cnbc.com/id/31185738
3 www.techandfinance.com/index.php?/site/banks_should_pay_attention_to_social_networking
4 www.emarketer.com/Article.aspx?R=1007284
5 www.cnbc.com/id/31185738
6 adage.com/article?article_id=139592
7 Ibid.
8 Ibid.
9 www.jdpower.com/corporate/news/releases/pressrelease.aspx?ID=2009087
10 www.brandkeys.com/awards/cli07.cfm
11 www.brandingstrategyinsider.com/2009/04/the-decline-of-differentiation.html
12 www.junta42.com/media/30678/junta42-playbook.pdf
13 www.usaa.com/inet/ent_utils/McStaticPages?key=about_woym_migration
14 blog.wellsfargo.com
15 dwesten@emory.edu
16 www.youtube.com/watch?v=ISuuvPXQPvc
17 money.cnn.com/magazines/fortune/global500/2009/full_list
18 www.gartner.com/it/page.jsp?id=966612
19 Ibid.
20 knowledge.wharton.upenn.edu/article.cfm?articleid=2376
