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ALMS Races to New Records
Premier racing league American Le Mans Series turns in stellar first lap on the content marketing circuit.
In the continuing success of McMurry’s partnership with the American Le Mans Series (ALMS) professional race association, McMurry collected a stunning recap of the partnership’s first year.
Brimming with impressive stats and metrics, the presentation to ALMS gave a great sense of the span of the project. To quote CEO Chris McMurry,“The upshot of the ALMS-McMurry partnership has ranged from helping establish a new marketing agenda and organization, to capitalizing on the digital revolution, to producing results whose impact was felt immediately (like generating 36 million impressions) and whose impact will be felt in the years ahead (such as establishing a first true fan database and reinventing the Series website).”
In, addition to the 36 million impressions, McMurry helped ALMS increase TV viewership and fan attendance by 62 percent and 11 percent, respectively, and traffic to the Series website grew almost 40 percent!
To learn more about the success of ALMS’ partnership with McMurry and the brand building power of content marketing, click here to and include "ALMS Case Study" in your email for a detailed case study on the project.
