Content strategist Jennie Kim lays out the three components of a winning content strategy and...
Content Marketing Awards Now Accepting Entries
About Content Marketing Institute (CMI)
Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches non-media brands how to attract and retain customers through compelling, multi-channel storytelling. CMI’s Content Marketing World event is the largest content marketing-focused event. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a division of Z Squared Media LLC, a 2012 Inc. 500 company.
When McMurry and TMG Custom Media joined forces in December 2012, they created the largest content marketing agency in the world, with five offices in New York, Arizona and Washington, D.C. Its 270 staff members help clients achieve goals through powerful content that extends brands, drives engagement, builds community and delivers revenue. Its content marketing strategies are custom produced and delivered on every screen, page, platform and device, and clients include such industry leaders as WebMD, Amtrak, CBS, The Ritz-Carlton, CDW, Reed Exhibitions, Northwestern Mutual, 21st Century Insurance, Verizon, HP and Baylor Health.