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Defining Content Marketing's Return

Branded media poses an increasing challenge to traditional metrics.
Content Marketing Return

Revenue remains the goal, but marketers have more flexibility, and can take more steps, in getting there—with the audience increasingly playing the key figure.

Sources

 1 http://www.booz.com/media/uploads/2010_Media_Industry_Perspective-US-E.pdf
 2 http://cathleenmacdonald.wordpress.com/2010/06/10/stories-from-the-summit-%E2%80%93-the-branded-content-summit/
 3 http://blogs.imediaconnection.com/blog/2010/07/06/marketing-roi-should-rip/
 4 http://www.junta42.com/cmu/content-marketing/content-marketing-shifts-roo.aspx
 5 http://www.avc.com/a_vc/2009/07/monetize-the-audience-not-the-content.html
 6 http://www.idc.com/getdoc.jsp?containerId=prUS22101209
 7 http://www.brandweek.com/bw/content_display/news-and-features/direct/e3iea53c56650e704b1e7f419bcfcd541a9?pn=7
 8 http://www.appolicious.com/sports/articles/517-consumers-drive-brand-app-development
 9 http://www.usatoday.com/money/advertising/2009-06-24-marketers-mobile-apps_N.htm
10 http://schrivers.blogspot.com/2010/03/kraft-iphone-app-case-study.html
11 http://www.mobilemarketer.com/cms/news/commerce/4248.html
12 http://www.mobilemarketer.com/cms/sectors/food-beverage/4533.html
13 http://www.contagiousmagazine.com/2010/01/ipad.php
14 http://www.emarketer.com/blog/index.php/case-study-mercedesbenz-testdrives-advertising-mobile-apps/
15 http://www.emarketer.com/blog/index.php/case-study-ibm-drives-millions-dollars-worth-sales-leads-social-media/
16 http://www.emarketer.com/blog/index.php/case-study-ibm-drives-millions-dollars-worth-sales-leads-social-media/
17 http://www.emarketer.com/blog/index.php/case-study-ibm-drives-millions-dollars-worth-sales-leads-social-media/
18 http://www.22squared.com/ourwork/insights


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