Content strategist Jennie Kim lays out the three components of a winning content strategy and...
Digital and Web Now Central to Content Marketing
For instance, McMurry once produced only a bimonthly magazine for CBS Television. It now also handles related videos and website content for the leading network. Likewise, One magazine for Aon is now available online and via a WAP. McMurry is also rolling out in phases The Ritz-Carlton Global Media Network, in which the heralded global hotelier becomes a multimedia consumer content provider.
"We've been planning for this day for some time through organic growth and acquisitions, and unlike most of our content marketing competitors, McMurry has the in-house resources and a vast portfolio that demonstrates why our company is almost always part of the consideration set for corporate marketers seeking world-class content marketing programs,” added President/Content Marketing Fred Petrovsky.
McMurry, with four offices in Arizona and New York, offers a complete line of marketing communications services to a variety of clientele, including The Ritz-Carlton Hotel Co., CBS Television, Aon, Deloitte, HP, Verizon, UPS, Thomson Reuters and Amtrak, as well as resources to thousands of corporate professionals. The company has specialized practices in healthcare, finance and insurance, and best-in-class content marketing, interactive and video production services. One of the largest independent marketing communications companies in the U.S., McMurry is on the Inc. 5000 Fastest Growing Companies list and is recognized by the Great Place to Work Institute and the Society for Human Resource Management as one of the top five "Best Small Companies to Work For” in the U.S.