Content strategist Jennie Kim lays out the three components of a winning content strategy and...
First Issue of JWM Launches
JWM Magazine, the new magazine McMurry manages for JW Marriott Hotels & Resorts, debuted this month in 19 countries and in front of 1.2 million readers who, along with numerous leading-brand advertisers, enjoyed being immersed in its content-rich, visually stunning pages.
“This is a magazine with a great story and global positioning, and it represents the third most recognized luxury brand in the world, according to J.D. Power and Associates,” said McMurry President Fred Petrovsky, explaining that JWM is the namesake of J. Willard Marriott, the founder of Marriott International. “Advertisers were quick to participate as a result.”
Blanc de Chine, Bremont Watches, Ike Behar, La Prairie, NetJets, Swiss International Airlines, Tommy Bahama and Rolex were among the players in the first issue, which featured a beautiful photo essay of Phang Nga Bay, an intimate shopping excursion to a farmers market, inside tips on art collecting and a look at the history of labyrinths.
JWM Magazine is available in combination with The Ritz-Carlton Magazine, the official in-room magazine of The Ritz-Carlton Hotel Company that is also managed by McMurry and has been published globally for nearly two decades. The combination offers advertisers attractive domestic regional markets such as New York City, Miami, Los Angeles, Washington, D.C., and Phoenix, and many international regional markets, such as Cancun, Hong Kong, Beijing and Dubai.
For media kit information or advertising inquiries, contact Publisher Tracie McLaughlin at tracie.mclaughlin@mcmurry.com.













