Hidden Gems of Healthcare

3 Kaiser Daily Health Policy Report, “Kaiser Health News/Washington Post Examine Health Care Options for Newly Uninsured,” (February 3, 2009). http://www.kaisernetwork.org/daily_reports/rep_index.cfm?DR_ID=56772 4 America’s Health Insurance Plans, “Individual Health Insurance 2006–2007: A Comprehensive Survey of Premiums, Availability, and Benefits” (December 2007). http://www.ahipresearch.org/pdfs/Individual_Market_Survey_December_2007.pdf 5 Kaiser Family Foundation/Health Research & Educational Trust, Exhibit 11.1, “2008 Employer Health Benefits Survey” (September 24, 2008). http://ehbs.kff.org/pdf/7790.pdf 6 Mark Farrah Associates, “Senior Market Opportunities and Options,” Healthcare Business Strategy (September 29, 2008). http://www.markfarrah.com/healthcarebs.asp?article=49 7 Jenny A. Cordina and J.D. Hickey, “The Missed Opportunity for U.S. Health Insurers” The McKinsey Quarterly (November 2008). http://www.mckinseyquarterly.com/The_missed_opportunity_for_US_health_insurers_2239 8 Mark Farrah Associates, “Emerging Individual Market Option,” Healthcare Business Strategy (July 25, 2008). http://www.markfarrah.com/ healthcarebs.asp?article=45 9 Cordina and Hickey, op. cit. 10 Ha T. Tu and Johanna R. Lauer, Center for Studying Health System Change, “Word of Mouth and Physician Referrals Still Drive Health Care Provider Choice,” Research Brief No. 9 (December 2008). http://www.hschange.org/CONTENT/1028 11 Emily Berry, “Boomer Loyalty: Insurers Draw on a Little Help from Their Friends to Market Pre-Medicare Coverage,” American Medical News (April 28, 2008). http://www.ama-assn.org/amednews/2008/04/28/bisa0428.htm 12 David Court, Diana Farrell, and John E. Forsyth, “Serving Aging Baby Boomers,” The McKinsey Quarterly (No. 4, 2007). http://www.mckinseyquarterly.com/Serving_aging_baby_boomers_2068 13 Julie Snyder, Carrie Johnson, and Kate van Geldern, Forrester Research Inc., “Health Insurance Collateral Disappoints: Consumers Researching Insurance Struggle Through a Cross-Channel Experience” (May 9, 2008). Document available for purchase; abstract at http://www.forrester.com/Research/Document/Excerpt/0,7211,45919,00.html