The Integrated Advantage

Sources

1 Cindy Krischer Goodman, “It’s time to embrace the new media,” MiamiHerald.com (March 25, 2009). http://www.miamiherald.com/business/story/966401.html
2 Ars Technica, “Pew survey shows online news overtaking print in the U.S.,” (Dec. 28, 2008). http://arstechnica.com/old/content/2008/12/pew-survey-shows-online-news-overtaking-print-in-the-us.ars
3 Magazine Publishers of America, “Magazine Websites Continue to Post Strong Traffic Growth in Q1 2008,” (May 20, 2008). http://www.magazine.org/association/press/mpa_press_releases/27279.aspx
4 Wayne Friedman, “Eyes Wide Open: Video Usage Up, More Watch Cross-Platform,” Mediapost.com (April 22, 2009). http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=104546
5 Pew Research, American Life Project, “The Internet is Getting Gray,” eMarketer.com (March 18, 2009). http://www.emarketer.com/Article.aspx?R=1006968
6 Nielsen Online, “The Internet is Getting Gray” eMarketer.com (March 18, 2009), http://www.emarketer.com/Article.aspx?R=1006968
7 Craig Barnes, “Direct Marketing Can Boost ROI of Direct Pay Health Care Providers,” boostyourmarketingroi.com (Jan. 15, 2009). http://boostyourmarketingroi.com/posts/2009/01/
8 Charlie Buchwalter, “Online Engagement Deepens as Social Media and Video Sites Reshape the Internet,” Nielsen Online Connecting the Dots (April 22, 2009). http://www.nielsen-online.com/blog/2009/04/22/online-engagement-deepens-as-social-media-and-video-sites-reshape-the-internet/
9 eMarketer.com, “Facebook Reaches 200 Million Users” (April 10, 2009). http://www.emarketer.com/Articles/Print.aspx?1007034
10 Marissa Miley, Rich Thomaselli, “Big Pharma Taking Big Steps to Reach Patients With Digital Media,” Advertising Age (May 11, 2009). http://adage.com/print?article_id=136538. Subscription required.
11 Hoag Levins, “Inside an Emerging Twitter-Based Media Company,” Advertising Age (May 11, 2009). http://sawhorsemedia.com/ or http://adage.com/aboutdigital/article?article_id=136529. Subscription required.