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The Integrated Advantage

How businesses are adopting new media in their marketing.

12 Stephanie Clifford, “Video Prank at Domino’s Taints Brand,” The New York Times (April 15, 2009). http://www.nytimes.com/2009/04/16/business/media/16dominos.html?scp=1&sq=Domino's%20+%20YouGov&st=cse
13 Rick Mathieson, GenWow (Oct. 15, 2007) http://mathieson.typepad.com/genwow/2007/10/interview-laura.html
14 Jack Feuer, “Future Jobs,” UCLA Magazine (July 2009). http://www.magazine.ucla.edu/features/future_jobs
15 Rick Mathieson, GenWow (April 13, 2009) http://mathieson.typepad.com/genwow/2009/04/index.html
16 James Poniewozik, “Lost Is a Hit Online, Even When Off-Air,” Tuned In television blog (Feb. 12, 2009) http://tunedin.blogs.time.com/2009/02/12/lost-is-a-hit-online-even-when-off-air/

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