Content strategist Jennie Kim lays out the three components of a winning content strategy and...
Investment In Knowledge
There is still work to do. In a separate report, the New America Foundation cites a December 2007 Gallup Poll finding that only 10.5 percent of small to medium-sized independent businesses offer financial education to employees, with nearly 80 percent offering no education to employees at all and with no plans to do so.17
For financial firms and businesses alike, the message is clear—going back to school is a wise investment for all.
Sources
1 http://www.dartmouth.edu/~alusardi/pub.html
2 http://www.aarp.org/research/financial/investing/sep_05_financial_literacy_education.html
3 http://www.washingtonpost.com/wp-dyn/content/article/2008/03/21/AR2008032103817.html
4 http://www.bankrate.com/brm/news/sav/20060308a1.asp
5 http://finance.yahoo.com/banking-budgeting/article/107062/Banks-Brace-for-Credit-Card-Write-Offs
6 http://www.jumpstart.org/fileuptemp/2008%20Jump$tart%20Release%20Final.doc
7 http://www.jumpstart.org/PACFL_ANNUAL_REPORT_1_16_09.pdf
8 http://blogs.reuters.com/felix-salmon/2009/04/29/the-problems-of-financial-illiteracy
9 http://finance.yahoo.com/news/Survey-Americans-low-apf-14591019.html
10 http://www.apa.org/releases/holiday-1208.html
11 http://www.practicalmoneyskills.com/resources/research.php
12 PUBLICIST: Allison Vail, Allison.Vail@lendingtree.com
13 http://www.capitalone.com/about/corporatecitizenship/financialeducation.php
14 http://money.aol.com/news/articles/qp/pr/_a/mcdonaldsr-usa-and-visa-inc-launch/rfid164229214
15 http://www.newamerica.net/publications/policy/analyzing_relationship_between_account_ownership_and_financial_education
16 http://www.webwire.com/ViewPressRel.asp?aId=92068
17 http://www.newamerica.net/files/Financial%20Education%20in%20the%20Workplace.pdf













