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JW Marriott Chooses McMurry as Its Content Marketing Partner
MARCH 29, 2011
Global luxury hotel brand signs with leading content marketing firm
Phoenix—Marriott International's luxury and rapidly expanding brand, JW Marriott, has signed with one of the world's leading content marketing providers, McMurry, to create its first branded in-room magazine for its properties worldwide.
The first issue of the yet-to-be-named quarterly publication will arrive in hotel rooms this summer. The lifestyle magazine is designed to appeal to the passions of the JW Marriott guests, who are sophisticated, self-assured travelers interested in authentic travel experiences, arts and culture, innovative cuisine and wellness. The magazine joins other publications operated by McMurry, including Amtrak's Arrive, CBS Television's Watch!, The Ritz-Carlton Magazine and Weddings by The Ritz-Carlton. The three hotel/resort magazines will cover more than 120 of the world's finest hotels.
"We knew of McMurry's award-winning work and service orientation through its ongoing, 10-year relationship and many successes with The Ritz-Carlton," says Mitzi Gaskins, vice president of brand management for JW Marriott Hotels & Resorts. "We look forward to the partnership and to the magazine, which will be as unique as the JW Marriott brand itself and will provide engaging content for our guests to enjoy while they stay with us."
The multiple magazines offer advertisers broader distribution in the United States, including attractive domestic regional markets such as New York City, Miami, Los Angeles, Washington, D.C., and Phoenix, and many international regional markets, such as Cancun, Hong Kong, Beijing and Dubai.
"We are delighted to be able to say that the namesake brand for J. Willard Marriott, the founder of Marriott International, is a client," says McMurry President Fred Petrovsky. "The arrangement opens up some wonderful opportunities for our advertising partners, and adds to the growing list of luxury brands—including Audi, Lancôme, Nautor's Swan, Perini Navi and Rio Tinto Diamonds—that turn to McMurry for content marketing guidance and success."
Ad inquiries can be made to Publisher Tracie McLaughlin at firstname.lastname@example.org.