Traditional advertising and marketing techniques could have your brand looking hopelessly...
Listening To You
As the marketing environment evolves, outbound messaging takes a backseat to conversation.
"It used to be that brand management was about the message we sent to our customers," says Emory's Jap. "Today, brand management is more about answering the question: 'How do we have a real conversation?' The toughest thing for marketers, I think, is to realize that they need to think about listening, and not just speaking."
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