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McMurry and TMG Merge, Create Largest Independent Content Marketing Provider
Few staff reductions are expected as the companies integrate their operations, as both firms’ service lines are working at full capacity. The company headquarters will be in New York City, where, in mid-2013, the predecessor companies’ New York City offices will be combined in a new facility.
“This is a tremendous combination of talent and industry presence that we believe creates the largest and best positioned content marketing agency in the United States, if not the world,” said Dan Kortick, managing partner of The Wicks Group. “We are very proud to have brought these two visionary firms together with this transaction and are delighted to add them to our portfolio of sector leaders. Growth prospects for this corner of the marketing industry are very bright. We are confident that the management team in place at McMurry/TMG is well equipped to take advantage of the growing demand for content marketing.”
McMurry and TMG were represented by The Jordan, Edmiston Group, Inc., a New York City-based investment bank that specializes in the media, information, marketing services and technology industries. AMR International acted as strategic advisors to The Wicks Group of Companies on the transaction.
McMurry is a global leader in content marketing, serving 150 of the Fortune 500 companies. The company helps brands in a wide variety of industries achieve critical business outcomes through the effective, multichannel use of content and services such as content strategy, content creation and content distribution. The company began in 1984 — before content marketing was in vogue — and is considered a founder of an industry that is now among marketing’s fastest growing areas of spending. Its nearly 200 employees are based in New York and Phoenix offices.
About TMG Custom Media
TMG is the leader in developing content marketing strategies for major corporate and non-profit brands and then bringing them to life with award-winning magazines, e-newsletters, websites, videos, white papers and social media. Its clients include major corporations, trade and professional associations, healthcare organizations, nonprofits and well-known educational and thought leader institutions. Founded in 1981, TMG is headquartered in Washington, D.C., and has an office in New York.
About The Wicks Group of Companies, L.L.C.