Content strategist Jennie Kim lays out the three components of a winning content strategy and...
McMurry Launches Luxury Advertising Network
Phoenix—With three luxury magazines in McMurry’s portfolio—The Ritz-Carlton Magazine, Weddings by The Ritz-Carlton and JWM—the new Luxury Advertising Network website (luxuryadvertisingnetwork.com) directs advertising prospects to a single site to learn all about the benefits of advertising in each of the publications.
The website offers advertisers an individual look at each of the McMurry-produced publications. But for the first time—at a glance—prospects can read about the power of tapping the “network” of advertising opportunities. For example, just advertising in The Ritz-Carlton Magazine reaches 1.2 million readers while a buy in just JWM reaches about 962,000 readers. Together, a buy in The Ritz-Carlton Magazine and JWM will put advertising in front of 2.2 million affluent readers.
In January of 2012, the Ritz-Carlton launched both Weddings by The Ritz-Carlton and The Ritz-Carlton Magazine content on ritzcarlton.com in partnership with McMurry. Special advertising packages now enable companies to extend their reaches to the online space through offers that integrate products into editorial slideshows and downloadable tip sheets.
McMurry, with three offices in Arizona and New York, offers a complete line of marketing communications services to a variety of clientele, including The Ritz-Carlton Hotel Co., CBS, Aon, Deloitte, HP, Verizon, UPS, Thomson Reuters and Amtrak, as well as resources to thousands of corporate professionals. The company has specialized practices in healthcare, finance and insurance, and best-in-class content marketing, interactive and video production services. One of the largest independent marketing communications companies in the U.S., McMurry is recognized by Great Place to Work® and Entrepreneur® as one of the top 10 "Best Small Workplaces" in the U.S.