Content strategist Jennie Kim lays out the three components of a winning content strategy and...
McMurry/Spark Win Top Honor at Telly Awards
Phoenix—The Telly Awards has honored a division of McMurry named Spark with a Silver Telly, its highest honor, in the 33rd Annual Telly Awards for the video “One Billion Reasons to Celebrate” that it created for Kraft Food’s Tang brand. This year’s program collected nearly 11,000 entries from all 50 states and numerous countries, and it honors outstanding local, regional and cable TV commercials and programs; the finest video and film productions; and online commercials, video and films. Winners represent the best work of the most respected agencies, production companies, television stations, cable operators and corporate video departments in the world.
In 2011, Tang, Kraft Foods’ leading powdered beverage brand, announced it had achieved the one billion dollar brand status. To celebrate this exciting achievement, Kraft Foods collaborated with Spark to produce the winning video for its corporate website’s main homepage, which shared Tang’s growth from a US-centric brand to a widely popular international brand.
“Kraft was thrilled with our team and the final video. We had already exceeded their expectations, and receiving the Silver Telly made the experience even more outstanding,“ says McMurry staff member Michael Chomet, who was the video’s creative director.