Internet user experience expert Joe Arcuri helps cut through the confusion when it comes to...
Mobile Apps Hit Technology Sweet Spot
One in five U.S. mobile subscribers accesses the mobile Web each day, says a survey reported on fiercemobilecontent.com. And Gartner sees brands shifting their marketing budget to the mobile channel, and experimenting with cutting-edge apps.
“Developers who keep the end-user top of mind leverage experience and data to hone their products and maximize value,” says mobile app guru Keith Rabois, writing on mashable.com. It’s a mistake to just build an app around a brand, he says. Doing so “makes what should be a side goal your main objective.”
Savvy developers use apps to add value to existing product offerings. Some that have hit the sweet spot include:
- Wyse Technology, whose PocketCloud app allows smartphone users to access their PCs or Macs remotely from their phones or tablets. A recent survey showed over three-quarters of PocketCloud users use the app every week, and 21 percent use the app multiple times each day.
- DIRECTV offers a branded app that lets users set their DVRs with their BlackBerry, iPhone, Android or Palm Pilot. A separate app lets DIRECTV customers watch live streaming video of NFL games while on the run.
- Mobile business apps from salesforce.com and webex.com keep sales execs and managers connected to prospects, customers and the home office. Users can stay connected 24/7 or schedule, host or attend meetings right from their smartphone.
Gartner sums up the opportunity: “Technology and service providers that stay abreast of the latest developments can make their products stand out from the pack, enhance brand image and retain user loyalty.”