Kevin Goddess discusses the growth of online video and the opportunity for brand's willing to...
Providing Triple Happiness for P.F. Chang’s Restaurants
P.F. Chang’s came on board late this summer to work with almost every single team at McMurry on a microsite, a mobile site, videos, original content, interactive features and SEO for its new and very exciting project, the “Triple Happiness” happy hour.
The microsite launched in July and includes interactive elements that allow visitors to learn about the perfect drink or food pairings, to watch videos that entice them to come experience the happy hour’s custom menu and to check out exciting content that informs them about P.F. Chang’s tasty Dim Sum, Asian Street Fair and new signature cocktails.
The site will have even more content rollouts before the end of the year, which will include additional videos and interactive features and new, engaging content each month. The site is also being fully optimized for local search, targeting eight key markets: Phoenix, Atlanta, Houston, Miami, Washington, D.C., Chicago, Las Vegas and Orange County.
The new site is also being promoted throughout restaurants across the country, with links on their new menu and QR codes that drive visitors to the mobile site.