Latest Quick Reads

Take five! These short, weekly articles from McMurry’s own experts cover the latest tools, tactics and trends to keep your marketing skills sharp. Be sure to stay in the know by signing up for our monthly e-newsletter here.

Is Print Still Relevant
With the advent of digital communications, tried-and-true print practices have fallen by the wayside in many marketing...
Get Rid of Mobile Phobia
As smartphones and tablets continue to capture market share, their usefulness as marketing tools becomes ever more...
Focus Groups or Surveys
When you’re introducing a new concept or gauging customer opinion about a complex issue, these tactics are fantastic...
Healthcare Brand-Aid
Mobile apps are taking off in the healthcare field, where both doctors and patients can benefit from quick access to...
Low-Risk, High Return for Insurers
Mobile apps offer insurers the opportunity to connect with consumers by providing useful services at critical times—...
Mobile Apps Hit Tech Sweet Spot
Technology producers and service providers can use mobile apps to make their offerings stand out from the pack.
The ability to bank from a mobile device is increasingly important to consumers. Here’s how industry leaders are...
Raising the Bar on Mobile Investing
Although consumer pressure for investment apps has not yet reached a critical point, industry leaders are already...
Take Command of Your Brand
Why companies like BMW are creating, managing and distributing branded content through their own media networks and...
Three Simple Ways to Improve SEO
With all of the focus on keywords and trends, it’s easy to forget these three simple techniques to improve your search...
Trends, rather than process metrics, may be better indicators of digital marketing campaigns’ success.
In Banking We Trust
Across the country, banks are taking their brands to the masses in new ways, battling negative press by humanizing...
National insurance companies are building communications messages once and distributing across multiple channels to...
Combating the stereotype of healthcare facilities as an answer to acute problems, hospitals and health networks are...
Technology Branding Pays Dividends
Tech companies, more than any other industry, are showing the benefits of tracking communications-generated interaction...
How to Tell if You're on Customers' Minds
Social media by itself can seem like overwhelming noise. But a well-integrated strategy using social media tools can...
Video Leads the Way
See how Spark, McMurry’s video production team, is bringing attention to the world’s largest brands in a wide variety...
Consumers Are Taking Control of TV
It’s not a sci-fi invasion. Instead, new technologies are giving high-value audiences the keys to the content they want...