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Reprogramming Financial Services Marketing

Brands are becoming the media in the finance industry.
Reprogramming Financial Marketing

Sources

 1 http://www.nytimes.com/2010/03/15/business/media/15discovery.html
 2 http://www.nytimes.com/2010/03/15/business/media/15discovery.html
 3 http://brandedcontent.adage.com
 4 http://www.storyworldwide.com/bank_of_america.php
 5 http://www.storyworldwide.com/bank_of_america.php
 6 http://thefinancialbrand.com/10010/dexia-axion-bank-banner-concerts/
 7 http://thefinancialbrand.com/10010/dexia-axion-bank-banner-concerts/
 8 http://thefinancialbrand.com/10010/dexia-axion-bank-banner-concerts/
 9 http://thefinancialbrand.com/10010/dexia-axion-bank-banner-concerts/
10 http://www.ajc.com/business/up-close-suntrust-exec-563362.html
11 http://mashable.com/2009/09/11/banks-social-media/
12 http://mashable.com/2009/09/11/banks-social-media/
13 http://www.fastcompany.com/mic/2010/industry/most-innovative-finance-companies
14 http://thefinancialbrand.com/11006/9-considerations-about-financial-innovation/
15 http://www.masternewmedia.org/corporate-blogging-fortune-500-indicates-trends-in-blog-usage-and-adoption/
16 http://www.telegraph.co.uk/finance/newsbysector/banksandfinance/6418584/Sir-Richard-Branson-to-launch-Virgin-Bank.html

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