Spark Helps Robin Hood Foundation Fight Poverty

McMurry’s video production division, Spark, was recently honored with the opportunity to design and animate graphics for videos that bring awareness to the motives and missions of the Robin Hood Foundation. As the largest poverty-fighting organization in New York City, the foundation has raised more than $1 billion over the past two decades for education, emergency food programs and shelter for the city’s 1.8 million low-income residents.

Presented at the foundation’s Annual Gala, “Rough Year: Waiting on the Future” shares the story of a low-income family and their struggle to send their daughter to a charter school, while the second video announced the exciting new collaboration between X PRIZE Foundation and the Robin Hood Foundation.

“We believe in the amazing work that Robin Hood does to fight poverty in New York City, and are honored to have helped create the media for this important event the past three years,” says Spark President Kevin Goddess. “While the night has a big entertainment factor, it’s all about raising money, and this year’s event raised $57.4 million for various charities and nonprofits in the area.”