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Strategic Video Awards Winners Announced
JANUARY 10, 2011
Phoenix—The winners of the first-ever Strategic Video Awards, dedicated solely to the burgeoning field of video, provide stellar examples of why video is becoming a top tactic for corporate communicators. Revealed today by the awards program's owner, McMurry, the 14 winning videos showcase the increasingly varied and unique ways organizations use video to communicate with their stakeholders.
The 2010 entries ranged from Flip Cam-produced internal videos to studio-production-level corporate videos, and their strategic purposes included marketing, sales, employee communication and training, public service, investor relations and recruitment. Among the entrants were Nationwide Insurance, Lloyds Banking Group, Southwest Airlines, Chicago Housing Authority and the International Monetary Fund. To see the winning entries, visit the Strategic Video Awards YouTube channel.
"The entries we received proved that video can be effectively used for almost every corporate communication need," says David Murray, awards program director. "Video is the fastest-growing communication and marketing medium, and it's expected to explode in 2011."
Indeed, in a 2010 ContentWise survey analyzing the state of content marketing, 54 percent of respondents forecast increased use of video in the coming year.
Strategic Video Awards included 35 categories, such as diversity communication, external branding, benefits communication and one Grand Award, which was won by Nationwide Insurance. Twelve communication industry experts judged the entries.
Anyone interested in vying for the 2011 awards should sign up to receive entry information. The awards program is owned by McMurry, one of the largest marketing communications companies in the U.S.