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Slime/Accessories Marketing Inc. image #2
Initially represented primarily in the bicycle category, Slime asked that we help expand its awareness and shelf presence beyond this niche market and into larger retail outlets for everyday use and familiarity. Word on the street is our work is working. See the case study!
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UMOM New Day Centers movie movie movie
Serving social needs and our community resonates from our core. So, when UMOM New Day Centers asked if we could help with their new capital campaign logo, they not only got a logo, but also a tagline, stationery, television campaign and national ADDY-winning brochure to boot.
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CVS Caremark image #2 image #3 image #3 image #3 image #3 image #3
The nation's largest pharmacy benefits manager, CVS Caremark, wanted a sophisticated way to introduce its pioneering Proactive Pharmacy Care™ approach across media such as national print, online, direct mail, tradeshows and collateral. This is what they've been raving about ever since.
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Goodwill of Central Arizona image #2 image #3 movie movie
Helping support Goodwill of Central Arizona achieve goals of retail expansion, altering brand perception and attracting more-affluent donors and shoppers, we created the Let Your Goodwill Show brand campaign—noticeably improving brand perception and awareness. See the case study!
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NJOY image #2 image #2 image #2 image #2 image #2 image #2 movie1 movie2
To help NJOY launch an entirely new category of smoking alternatives, we created a world of materials, from brand development and packaging to online advertising, public relations and direct response television. NJOY, now a global product, is expecting second-year revenue to exceed inaugural earnings fourfold.
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Travcoa
Luxury travel expert Travcoa turned to us for help in creating a branding campaign that brought to life the one-of-a-kind experiences it makes possible for ultra-affluent clientele. Travcoa didn't necessarily need us to do its advertising. Only if Travcoa wanted it done well.
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San Luis Obispo County image image
Looking to stay top-of-mind with feeding markets, the county of San Luis Obispo asked that we develop a branding campaign worthy of all its beauty and liveliness. This is the work that did the job and more—receiving Best Destination Marketing Campaign of 2008 by the California Travel & Tourism Council. See the case study!
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Billy Casper Golf image #2 image #3 image #2
Billy Casper Golf, with a management portfolio of nearly 90 courses, asked us to solve an array of marketing needs for each individual course. Concurrently, we also created a BCG brand template that maintains standards across all courses, while allowing each course its individuality. See the case study!
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STMicroelectronics image #2 image #2 movie
Geneva, Switzerland-based STMicroelectronics is a global leader in developing and delivering semiconductor solutions across the spectrum of microelectronics applications. ST has garnered international recognition for its approach to environmental stewardship. McMurry developed a print campaign highlighting ST's best-practice results. See the case study!
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Cactus Flower image #2 image #3 image #3 image #3 image #3 movie
Cactus Flower is Arizona's largest retail florist with a long history of excellence in design and service. Rather than focusing on sales during traditional flower-giving periods, Cactus Flower asked us to develop a variety of POS, viral, broadcast and Internet messaging to increase sales during nonpeak periods. See the case study!
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Russian Heritage Highway image #2
Helping to raise awareness of and funding for, an initiative to restore the scenic and historic highway linking Moscow to St. Petersburg, McMurry developed brand identity, positioning and messaging. Hosted by Mikhail Gorbachev, the Russian Heritage Highway Foundation premiere was endorsed by both Russian and American parties.
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SilverRock Resort image #2 image #3 image #2 image #3
Helping the City of La Quinta successfully launch its new city course and, now, rotation on the Bob Hope Chrysler Classic, we named, positioned and marketed SilverRock Resort. Successful it was, with course architect, Arnold Palmer, calling it one of the most successful grand openings he has partaken in. See the case study!
