Content Marketing Specialites

Content Marketing Specialties.

  • Financial & Insurance

    Effective marketing materials go beyond a list of products and services. They convey trust, instill confidence and inspire action. Financial services communications is about reaching customers and prospects on a personal level.

    McMurry understands this. And it's exactly why companies like National City, Wachovia, Ernst & Young and USAA have partnered with us. We create custom communications programs using publications, e-mail newsletters, websites and online networking tools to reach your target audience. And with our demographically driven distribution system, we ensure you'll reach a captive audience. With award-winning products and unrivaled service, McMurry will help you secure a path to each and every customer and prospect.

  • Health Plans

    Today's consumers are changing the health insurance business. They demand straightforward information and 24-hour access to personal insurance details. In response, you must help members maximize their coverage and guide them to better health choices—all while showing a return on your spending.

    McMurry will help you do just that. We'll craft a multimedia program that achieves your goals and quantifies the results. We excel at providing content for Medicare, Medicaid, commercial, broker and employer audiences in the right package—whether that's a publication, an e-newsletter, a website or all of the above. Our award-winning products engage members and inspire action.

  • Hospitals

    Saving lives is serious business and today's healthcare leaders are more business-minded than ever before. In today's hypercompetitive healthcare landscape, you need a partner who's as comfortable talking about hip replacement as they are about HIPAA compliance. No one understands hospital marketing better than McMurry. It's where we started in 1984 and it's still our specialty. It's why more than 150 of North America's top hospitals, healthcare system and foundations, including Johns Hopkins, Cleveland Clinic and Baylor Health Care System, have trusted us to help them meet their marketing goals. From simple service line strategies to complex versioning, McMurry can get the results you need, stat!

  • Luxury Brands

    For those for whom money is no object, the world is their playground. But no matter how luxurious the locale, McMurry feels right at home helping clients such as The Ritz-Carlton and more than 100 luxury advertising partners including Cartier, Gucci and Mercedes reach this wealthy audience and exceed their marketing goals. In fact, we fell so in love with luxury, we decided to launch our own lifestyle magazine called 6, exclusively for the über-rich. These content marketing projects offer once-in-a-lifetime adventures, out-of-this-world cuisine and at-your-service pampering not found anywhere else. But it's not all just rest and relaxation. The magazines have helped build brand awareness and customer loyalty en route to winning more than 50 industry awards.

  • Fortune 1000

    For more than 20 years, McMurry's content marketing division has created and managed award-winning branded magazine programs for more clients than any other firm. Our portfolio is a clear indication of our far-reaching expertise and a reflection of our "yes we can, yes we will" attitude. Our business is to learn your business inside and out so that we can help you reach readers and create results. That's why companies as diverse as Johnson Controls, CBS Television and Amtrak have trusted their message to McMurry. With more than 66.8 million copies distributed to 103 countries and published in six languages, isn't it time you trusted McMurry too?