Publishing

Things have changed. A lot. Today, 86 percent of consumers don’t trust advertising. Ad-skipping technologies like DVRs empower people to bypass advertising altogether. Consequently, classic advertising results are increasingly marginalized. It’s clear. Instead of being sold by ads, consumers want to be informed and entertained by brands through content.

Not surprisingly, 32 percent of marketing budgets are now dedicated to publishing content and content marketing. No area of marketing communication is growing faster than content marketing. The question is, “Is your brand keeping up?” And do you have the right content marketing partner that can help you put content to its most effective use?

For 25 years, McMurry has produced world-class content in all its forms — with millions of pages published each year in print and online for an international roster of more than 250 clients. Our content publishing strategies and solutions cover a wide range of media, leveraging the power of compelling content to attract, inform and engage customers—and to motivate them into action.

There was a time when content marketing was just custom publishing and branded publications. Now, as consumers look to brands as information outlets, content is the new epicenter of marketing. Content marketing can set your brand apart. It is a multi-faceted endeavor that affects important results as broad as brand preference and as narrow as search engine rankings. To do it right requires a proven partner and global leader in content marketing like McMurry.