Webisode Video Production

In the U.S. Internet users will watch more than 1 billion videos — today. That’s a staggering statistic that results from a mix of near universal high-speed Internet access, an explosive adoption of smartphone devices and, perhaps most telling, set-top boxes and TVs connected directly to streaming online content. We now look to the Internet for our video entertainment and, from 2009 to 2011, the number of viewers of recurring online programming doubled. This mainstreaming of Internet video is developing a new audience with the expectation to find the exact content they want at any time, anywhere and with ready access to more.

McMurry has helped clients realize this unprecedented opportunity to inform, entertain and engage on a level that traditional programming simply couldn’t achieve. More than a decade of video production experience for Fortune 500 companies has allowed us to create broadcast-quality episodic video content for online use, including:

The Long and the Short of It

We now know the number of unique viewers of online videos includes more than two-thirds of the American population. That figure surpasses Nielsen’s TV programming benchmark of 115 million households, revealing just how antiquated it is to measure engagement by homes rather than users. And all these people are watching more long-form content online than ever before with total video duration increasing by 162 percent in the last year alone. Brands have an opportunity to bypass the restraints of traditional broadcast mediums and become the media themselves and McMurry can help.