Practical Social Media Strategies That Work

Social networking has overtaken any other form of content sharing online, including email, instant messaging and message boards combined. With 92 percent of people online engaging in social media every day, we ask you this question — what’s your strategy for joining the conversation?

For years, McMurry has shown global brands how to communicate with current and prospective customers — and how to develop those relationships to grow their business. This wasn’t always called social media, but the concept is the same. Collecting followers, fans and “likes” is not a strategy. This is where we join you as a marketing partner and help you decide what audience you want to reach and what you want it to do. Whether it’s as simple as reviewing your products or as prominent as becoming a brand ambassador, we follow a practical approach to engaging in social media.

Our process:

1. Define your objectives. It’s a vast space in the social world; are you looking for a large network to share with immediately or to educate a targeted audience over the long term?
2. Identify your audience. Everyone does research – McMurry tells you what social media your audience uses and what content they prefer.
3. Consistent communication. You don’t just develop a message for social sharing; it has to be molded, tweaked, shifted and shaped over time.
4. Measure results. We determine social success according to your objectives, but always with a focus on growth of audience, an increase in online reputation and how your followers interact with your brand.

Reputation Monitoring and Management

We want to measure influence and action above all, but negative or embarrassing comments online can pose a serious risk. McMurry’s real-time social media-monitoring capabilities enable us to identify potentially damaging situations early and to quickly and appropriately respond.

Social Media Footprint

McMurry will secure the names of your company and its products throughout the social media world, so that you have these branded accounts ready to go (and your competitors don’t). Own your properties, whether brick and mortar or domains, URLs and social accounts, they all have to reflect your brand.